Definition: If you are wondering what digital marketing is… it’s is advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.
It is like any other type of marketing—it’s a way to connect with and influence your potential customers. The real difference is, you connect with and influence those customers online.
It’s an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.